Design Brief
This survey will help us get to know you, your business, your brand personality and objectives, ensuring we start on a solid foundation of understanding.
Let's Do This!
About You

What is your name? *

What is your preffered method of communication?

We think talking early is important, then using email as an efficient, succinct form of communication throughout the project.

How did you hear about us?

Hi {{answer_14642832}},

Thank you for taking this questionnaire.

Your answers will helps us build a great brand for you. One that is strong and memorable in your customers' minds. One that clearly defines who you are, what you stand for, and what makes you different.

Let's get started!

About This Project

Tell us about your project. *

What are your needs, goals and expectations for this project?
Do you have any visual references or inspiration you'd like to share?

How much value will this project bring to your business?

Do you consider this project an investment in your long-term business goals?

What is your budget range for this project, {{answer_14642832}}? *

About Your Business

What are the key points in the history of your business?

Tell us how it all started.
Who are your main peers / competitors? *

If they have websites, please include their URLs.
What is the single most important thing that sets your business apart from the competition? *

Tell us about your unique competitive advantage and the proof points.
About Your Brand

What is your brand name, and why? *

What is your brand mission? *

Let us know about your brand values and what you want your brand to ultimately be and do.
What do you consider the current strengths and weaknesses of your brand?

If your brand were a person, fictional or real, who would it be and why?

Example: Abraham Lincoln, because he was intelligent, bold and historical.
About Your Market & Audience

Describe your target audience. *

Helpful information includes gender, age, interests, occupation, social status, etc.
How will they find and learn about your brand? *

What are some other brands your audience is drawn to and influence by?

Even if they are in unrelated markets, it helps us better understand your audience's persona.
In the following continuums, please choose the number that best represents your brand position and personality.

Is your brand more traditional or modern and contemporary?

Is your brand literal and black/white or more abstract?

Is your brand high priced and premium, or lower priced and affordable?

Is your brand safe and conservative, or willing to be bold and take risks?

Is your brand more a generalist or a specialist?

Is your brand fun and silly or more serious?

Are you large and resourceful or more small and agile?

Do you have extra information, comments or requests you would like us to consider?

Thank you! We appreciate the time you've spent sharing with us — we don't take your trust in us lightly. Someone will follow up with you soon.

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